In an attempt to make adult diapers slightly less embarrassing, Depend has been going after football players like Wes Welker and DeMarcus Ware. But at Richmond this year, the company expanded into NASCAR sponsorship, partnering with Target to take over Juan Montoya’s No. 42 Chevrolet.
The results were actually pretty good. Montoya posted season highs in starting position (sixth), finishing position (fourth) and laps led (67). In fact, so far, the Depend race has been the lone bright spot in a season where the ex-Formula 1 star has never ranked above 22nd in points.