In perhaps the scariest 12-race deal in the history of Cup racing, Ken Schrader dealt with Carrot Top’s head on the hood of his No. 49 BAM Racing Dodge for a third of the 2003 season. Remember when the prop comedian was telling people to “dial down the center” on just about every commercial imaginable? Yep…that.
Schrader made 32 starts that season, posting only two top-10s, one of which came in the Carrot Top car (a 10th place at Martinsville in the spring). But despite only ranking 36th in points, the team’s performance was strong enough (and the sponsor market deep enough) to attract Schwan’s Home Service to the team in a full-season deal for the next two years.