For six years, pharmaceutical giant Pfizer promoted its erectile dysfunction pills by sponsoring NASCAR teams. The first year saw Mike Bliss driver the No. 27 car for Eel River Racing, while the subsequent five were supposed to be the waning years of Mark Martin’s storied career with Roush Racing.
The partnership didn’t work at Eel River, but Martin was moderately successful with Viagra on the hood. Though he only won three races, he finished second in points in 2002 and fourth in both 2004 and 2005.
Granted, the years 2001 (no wins) and 2003 (a career-low 17th in points) were pretty dysfunctional, but everyone is bound to run into some trouble eventually.