Auto racing is a sport that relies on finance, and for investing in it, these companies have played a great part in what it is today. That being said, drivers probably weren’t lining up for these deals.
An alliance with a wrestling federation may have worked well for the NFL’s Adam “Pacman” Jones, but when the WCW and nWo came to NASCAR, the results weren’t quite as solid.
Kyle Petty drove a handful of races in an nWo-sponsored car in the then-Busch Series, scoring a best finish of fourth at Talladega in May 1997.
The WCW cars were slightly more successful. Steve Grissom won the season-opening Busch race at Daytona that year, but a handful of other races through the late 1990s and early 2000s with Jerry Nadeau, Lance Hooper, Greg Sacks and Blaise Alexander weren’t quite as strong.